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  • Kristen Gilbride

My Review of H&M Conscious Collection

Updated: May 1, 2019

I've been seeing H&M's advertisements for their "Conscious Collection." I'm always skeptical if I should support a notoriously un-sustainable company because they have one line/product, out of many, that they consider eco-friendly. I'm all for companies putting out sustainable lines that can be accessible to the masses. I also support companies who are trying their best to be more sustainable. H&M seemly put their best foot forward in talking about a sustainable future. They even used, bae, Rosario Dawson as one of the faces of the collection. But even with Rosario looking perfect riding a bike in the ad, I needed to take a look for myself.

Firstly, when I went into H&M it was almost impossible for me to even find where the "conscious" pieces were. They were intermingled with all the other pastel floral pieces that looked as if they were the exact same print/fabric.

Nevertheless, I managed to find 6 "Conscious" pieces out of the hundreds of styles they had and took them to the dress room for a spin.

One thing I found in all the pieces was how sheer they were. Maybe that's the theme of the collection lol. The level of sheer was pretty unacceptable, in my opinion.

This isn't the type of transparency we've been demanding!

Pretty crazy the level of sheerness everything had. It wasn't just the general shadow that you could see, you could actually see my hand color and bra color. I'd give these pieces one cycle in the dryer, tops.

The construction was strange...possibly because they needed to get these pieces out fast without properly testing them on a physical body. This is a common practice for fast fashion companies because they aren't actually making pieces to flatter bodies. I'm not sure what the extra fabric just above my waist was suppose to be used for, maybe it was a misplaced bust lol.

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The tags were pretty contradicting. The hang tag said one thing, and the garment tag said another. In the first picture below, the hang tag is the only place where it says that the piece is recycled. In my experience the garment tag always says "recycled (fabric name)". I'm not sure why H&M would choose to not include "recycled" on the label...or maybe the recycled aspect is lacking credibility.

Can we also talk about how there isn't a price change???? If H&M can produce ethically, like they say they do, why don't they just make all of their clothes eco-friendly since the price is for the most part staying the same. They're using recycled materials, claiming their garment workers are paid well, and the prices are staying the same... something doesn't add up.

After taking a first hand look at this "Conscious Collection", they need to do more. As a company with a worth in the hundred billions, they have the ability to allocate their resources and provide eco-friendly clothes that aren't disposable...Oh wait! But H&M is money driven (like most major corporations). If they were to do this, they'd have to change their entire fast fashion structure and that would mean selling long-lasting, timeless, fair trade clothes, that don't fall apart after two washes.

Final thoughts, H&M is greenwashing.


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