Who is she?
Updated: Mar 24, 2019
I've officially become Purposeful Fits! This name change has been a long time coming, mostly because I've been trying to figure out what word describes how I view sustainability. In one of my courses we talked about how ambiguity of words makes people band together because we can identify our own interpretations of those words. And sustainability is, at its core, ambiguous. I've seen/used countless definitions of "sustainable fashion." Is organic cotton more sustainable than deadstock fabric? Is vegan fashion more sustainable than zero waste fashion? Is secondhand more sustainable than locally sourced fashion? And the anti-climatic conclusion I've come to is, there is no right or wrong answer to any of these questions. Sustainability is whatever you value most in clothes.
So to me, fashion with purpose is important. Buying clothing that is made with a purpose is necessary. If that purpose is to be long lasting, I'm in. If that purpose is to provide living wages to workers, I'm in. If that purpose is to produce in eco-friendly ways, I'm in. And on the consumer-end (me!), I'm looking for pieces that will stay with me for years, and pieces that I will wear all the time. I want pieces that have integrity, durability, and ethics!